De-Indexing vs Platform takedown notices
Understand the difference and when to use each service
Overview
AMP offers two complementary services: search engine de-indexing (unlimited) and platform takedown notices (quota-based). Understanding the difference helps you use both effectively.
Quick Comparison
| Feature | De-Indexing | Platform takedown notices |
|---|---|---|
| What It Does | Removes from search results | Removes from hosting site |
| Quota | Unlimited | 25-1,000/month |
| Available On | Essentials, Luxe, Glamour, Ultra VIP | Essentials, Luxe, Glamour, Ultra VIP |
| Speed | 24-72 hours | 1-14 days |
| Cost | Included | Included |
| Effectiveness | Reduces visibility | Removes access |
Search Engine De-Indexing
What It Does
Removes from Search Results:
- Google search results
- Bing search results
- Yahoo search results
- Other search engines
- Image search results
Does NOT:
- Remove content from hosting site
- Stop direct URL access
- Prevent sharing via links
- Guarantee invisibility
How It Works
Process:
- Content detected on platform
- Takedown notice prepared
- Submitted to search engines
- Search engines remove links
- Content no longer appears in results
Timeline:
- Google: 24-48 hours
- Bing: 48-72 hours
- Yahoo: 3-5 days
- Others: 3-7 days
Benefits
Advantages:
- Unlimited requests (no quota)
- Fast processing
- Reduces visibility significantly
- Prevents discovery via search
- Available on all paid plans
- Cost-effective
Limitations
What It Doesn't Do:
- Content still exists on site
- Direct URL still works
- Can be re-indexed
- Doesn't stop sharing
- Doesn't remove from archives
Platform takedown notices
What It Does
Removes from Hosting Site:
- Content deleted from platform
- URL no longer works
- Direct access blocked
- Permanently removed
- No re-indexing possible
Includes:
- Adult sites (Pornhub, XVideos, etc.)
- Social media (Twitter, Reddit, etc.)
- Telegram channels
- File sharing sites
- Custom platforms
How It Works
Process:
- Content detected
- Takedown request prepared
- DMCA notice sent to platform
- Platform reviews request
- Content removed (if approved)
- Removal verified
Timeline:
- Fast platforms: 1-3 days
- Medium platforms: 3-7 days
- Slow platforms: 7-14+ days
- Very slow: 14-30+ days
Benefits
Advantages:
- Content completely removed
- Direct access blocked
- Permanent removal
- Strongest protection
- Prevents re-upload
- Best for high-value content
Limitations
What It Doesn't Do:
- Doesn't remove from search results (use de-indexing)
- Doesn't guarantee approval
- Takes time (1-14 days)
- Limited by quota
- Not available on Free plan
Using Both Together
Best Strategy
Dual Protection Approach:
-
Submit Platform Takedown
- Content removed from site
- Direct access blocked
- Permanent removal
-
Request De-Indexing
- Links removed from search
- Reduces visibility
- Prevents discovery
-
Result
- Content completely gone
- Not in search results
- Maximum protection
Timeline Example
Day 1:
- Content detected
- Platform takedown submitted
- De-indexing request sent
Day 2-3:
- Search engines remove links
- De-indexing complete
Day 5-7:
- Platform removes content
- Takedown complete
Result:
- Content gone from site
- Not in search results
- Fully protected
When to Use Each
Use De-Indexing When
Situations:
- Content on major platform
- Want to reduce visibility
- Budget is tight
- Need fast action
- Want to preserve quota
- Content not urgent
Benefits:
- Unlimited requests
- Fast (24-72 hours)
- Reduces discovery
- Cost-effective
- Available on all paid plans
Use Platform takedown notices When
Situations:
- High-value content
- Active piracy
- Need permanent removal
- Content on smaller sites
- Want complete protection
- On Luxe, Glamour, or Ultra VIP
Benefits:
- Permanent removal
- Blocks direct access
- Strongest protection
- Prevents re-upload
- Complete solution
Use Both When
Best Situations:
- Very high-value content
- Viral leak
- Active piracy
- Multiple platforms
- Maximum protection needed
- Resources available
Result:
- Maximum protection
- Content removed from site
- Removed from search
- Fully protected
Effectiveness Comparison
Search Engine De-Indexing
Effectiveness:
- Reduces visibility: 95%+
- Prevents search discovery: 95%+
- Stops casual finding: 90%+
- Stops determined search: 0%
Why:
- Direct URL still works
- Can be shared directly
- Can be re-indexed
- Doesn't remove content
Platform takedown notices
Effectiveness:
- Removes content: 90-95%
- Blocks direct access: 100%
- Prevents re-upload: 95%+
- Stops all access: 100%
Why:
- Content completely gone
- URL no longer works
- Permanent removal
- Most effective
Combined Approach
Effectiveness:
- Removes content: 90-95%
- Removes from search: 95%+
- Blocks all access: 100%
- Prevents discovery: 95%+
- Maximum protection: 100%
Cost Analysis
De-Indexing Cost
Glamour Plan:
- Included (unlimited)
- No additional cost
- Cost per request: $0
Ultra VIP Plan:
- Included (unlimited)
- No additional cost
- Cost per request: $0
Platform Takedown Cost
Luxe Plan:
- 100/month included
- Overage: $0.50 each
- Cost per request: $0 (within quota)
Glamour Plan:
- 250/month included
- Overage: $0.35 each
- Cost per request: $0 (within quota)
Ultra VIP Plan:
- 1,000/month included
- Overage: $0.25 each
- Cost per request: $0 (within quota)
Combined Cost
Best Value:
- Both included on Luxe (100 takedown notices)
- Both included on Glamour (250 takedown notices)
- Both included on Ultra VIP (1,000 takedown notices)
- Most cost-effective: Ultra VIP
Best Practices
Strategy
✅ Do:
- Use both for high-value content
- De-index first (faster)
- Takedown second (permanent)
- Monitor for re-indexing
- Repeat as needed
❌ Don't:
- Use only de-indexing for urgent
- Ignore platform takedown notices
- Forget to de-index
- Assume one is enough
- Stop monitoring
Prioritization
✅ Do:
- Prioritize high-value content
- Focus on active piracy
- Use quota strategically
- Plan monthly
- Upgrade if needed
❌ Don't:
- Waste quota on old content
- Ignore de-indexing
- Submit duplicates
- Forget to plan
- Miss opportunities
Next Steps
Understanding Quotas
Learn about takedown limits
Takedown Status Workflow
Track your takedowns
Submit Takedowns
Start protecting your content
Need Help?
For takedown questions, contact support at adultmodelprotection.com/#contact.