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Knowledge Base
Takedowns

De-Indexing vs Platform takedown notices

Understand the difference and when to use each service

Overview

AMP offers two complementary services: search engine de-indexing (unlimited) and platform takedown notices (quota-based). Understanding the difference helps you use both effectively.

Quick Comparison

FeatureDe-IndexingPlatform takedown notices
What It DoesRemoves from search resultsRemoves from hosting site
QuotaUnlimited25-1,000/month
Available OnEssentials, Luxe, Glamour, Ultra VIPEssentials, Luxe, Glamour, Ultra VIP
Speed24-72 hours1-14 days
CostIncludedIncluded
EffectivenessReduces visibilityRemoves access

Search Engine De-Indexing

What It Does

Removes from Search Results:

  • Google search results
  • Bing search results
  • Yahoo search results
  • Other search engines
  • Image search results

Does NOT:

  • Remove content from hosting site
  • Stop direct URL access
  • Prevent sharing via links
  • Guarantee invisibility

How It Works

Process:

  1. Content detected on platform
  2. Takedown notice prepared
  3. Submitted to search engines
  4. Search engines remove links
  5. Content no longer appears in results

Timeline:

  • Google: 24-48 hours
  • Bing: 48-72 hours
  • Yahoo: 3-5 days
  • Others: 3-7 days

Benefits

Advantages:

  • Unlimited requests (no quota)
  • Fast processing
  • Reduces visibility significantly
  • Prevents discovery via search
  • Available on all paid plans
  • Cost-effective

Limitations

What It Doesn't Do:

  • Content still exists on site
  • Direct URL still works
  • Can be re-indexed
  • Doesn't stop sharing
  • Doesn't remove from archives

Platform takedown notices

What It Does

Removes from Hosting Site:

  • Content deleted from platform
  • URL no longer works
  • Direct access blocked
  • Permanently removed
  • No re-indexing possible

Includes:

  • Adult sites (Pornhub, XVideos, etc.)
  • Social media (Twitter, Reddit, etc.)
  • Telegram channels
  • File sharing sites
  • Custom platforms

How It Works

Process:

  1. Content detected
  2. Takedown request prepared
  3. DMCA notice sent to platform
  4. Platform reviews request
  5. Content removed (if approved)
  6. Removal verified

Timeline:

  • Fast platforms: 1-3 days
  • Medium platforms: 3-7 days
  • Slow platforms: 7-14+ days
  • Very slow: 14-30+ days

Benefits

Advantages:

  • Content completely removed
  • Direct access blocked
  • Permanent removal
  • Strongest protection
  • Prevents re-upload
  • Best for high-value content

Limitations

What It Doesn't Do:

  • Doesn't remove from search results (use de-indexing)
  • Doesn't guarantee approval
  • Takes time (1-14 days)
  • Limited by quota
  • Not available on Free plan

Using Both Together

Best Strategy

Dual Protection Approach:

  1. Submit Platform Takedown

    • Content removed from site
    • Direct access blocked
    • Permanent removal
  2. Request De-Indexing

    • Links removed from search
    • Reduces visibility
    • Prevents discovery
  3. Result

    • Content completely gone
    • Not in search results
    • Maximum protection

Timeline Example

Day 1:

  • Content detected
  • Platform takedown submitted
  • De-indexing request sent

Day 2-3:

  • Search engines remove links
  • De-indexing complete

Day 5-7:

  • Platform removes content
  • Takedown complete

Result:

  • Content gone from site
  • Not in search results
  • Fully protected

When to Use Each

Use De-Indexing When

Situations:

  • Content on major platform
  • Want to reduce visibility
  • Budget is tight
  • Need fast action
  • Want to preserve quota
  • Content not urgent

Benefits:

  • Unlimited requests
  • Fast (24-72 hours)
  • Reduces discovery
  • Cost-effective
  • Available on all paid plans

Use Platform takedown notices When

Situations:

  • High-value content
  • Active piracy
  • Need permanent removal
  • Content on smaller sites
  • Want complete protection
  • On Luxe, Glamour, or Ultra VIP

Benefits:

  • Permanent removal
  • Blocks direct access
  • Strongest protection
  • Prevents re-upload
  • Complete solution

Use Both When

Best Situations:

  • Very high-value content
  • Viral leak
  • Active piracy
  • Multiple platforms
  • Maximum protection needed
  • Resources available

Result:

  • Maximum protection
  • Content removed from site
  • Removed from search
  • Fully protected

Effectiveness Comparison

Search Engine De-Indexing

Effectiveness:

  • Reduces visibility: 95%+
  • Prevents search discovery: 95%+
  • Stops casual finding: 90%+
  • Stops determined search: 0%

Why:

  • Direct URL still works
  • Can be shared directly
  • Can be re-indexed
  • Doesn't remove content

Platform takedown notices

Effectiveness:

  • Removes content: 90-95%
  • Blocks direct access: 100%
  • Prevents re-upload: 95%+
  • Stops all access: 100%

Why:

  • Content completely gone
  • URL no longer works
  • Permanent removal
  • Most effective

Combined Approach

Effectiveness:

  • Removes content: 90-95%
  • Removes from search: 95%+
  • Blocks all access: 100%
  • Prevents discovery: 95%+
  • Maximum protection: 100%

Cost Analysis

De-Indexing Cost

Glamour Plan:

  • Included (unlimited)
  • No additional cost
  • Cost per request: $0

Ultra VIP Plan:

  • Included (unlimited)
  • No additional cost
  • Cost per request: $0

Platform Takedown Cost

Luxe Plan:

  • 100/month included
  • Overage: $0.50 each
  • Cost per request: $0 (within quota)

Glamour Plan:

  • 250/month included
  • Overage: $0.35 each
  • Cost per request: $0 (within quota)

Ultra VIP Plan:

  • 1,000/month included
  • Overage: $0.25 each
  • Cost per request: $0 (within quota)

Combined Cost

Best Value:

  • Both included on Luxe (100 takedown notices)
  • Both included on Glamour (250 takedown notices)
  • Both included on Ultra VIP (1,000 takedown notices)
  • Most cost-effective: Ultra VIP

Best Practices

Strategy

Do:

  • Use both for high-value content
  • De-index first (faster)
  • Takedown second (permanent)
  • Monitor for re-indexing
  • Repeat as needed

Don't:

  • Use only de-indexing for urgent
  • Ignore platform takedown notices
  • Forget to de-index
  • Assume one is enough
  • Stop monitoring

Prioritization

Do:

  • Prioritize high-value content
  • Focus on active piracy
  • Use quota strategically
  • Plan monthly
  • Upgrade if needed

Don't:

  • Waste quota on old content
  • Ignore de-indexing
  • Submit duplicates
  • Forget to plan
  • Miss opportunities

Next Steps

Need Help?

For takedown questions, contact support at adultmodelprotection.com/#contact.